因為不完美,而邁向完美 臺北進行中
若將世界設計之都的圓形符號視為象徵完善的設計城市, 臺北就像一個邁向圓形的不完美多面體,是故透過主視覺的設計,審視城市各種機能的過去、現況與未來,以正在形塑成圓體的結構,呈現出如:「民眾參與」、「資訊串連」、「城市再生」等城市發展所面臨的議題,透過點、線、面的匯集、串連與重組,以視覺設計呈現出解決問題的方法與不斷提升的動力。

One of the plans going forward is to engage its residents in discussion on the betterment of the city. The future of the capital lies in its ability to evolve, to adapt, to set the wheels in motion. Hence the design for the Taipei City logo is a reflection on a capital whose vision of its future is still taking shape. The logo takes the form of an imperfect circle, a derivative of the WDC logo, with design elements in the state of reaching the final form. Three themed logos addressing on the ways the city can go forward are titled “Engaging the Community ”, “Connecting Information” and “A City Reborn”. An adaptive city, sets its designs in motion.
最初設計「群眾」時是不帶五官跟身體,以單純的幾何構成的,但後來發現這種表現手法聯想不易,尤其是我們需要群眾彼此接觸融合成一個大圓,看起來會像露珠,所以又重新嘗試加入人類元素 。在「群眾」的職業選擇上,我們曾考慮「士、農、工、商」的階級造型,但又顯得過於複雜不夠可愛,最後決定簡化成一般的男男女女,以各種可能的體型、年齡與配戴裝飾做設計。不得不說我其實相當喜愛韓國品牌「黏黏怪物」。他們呆呆的表情跟可愛的動作是品牌核心。本次在動態設計與材質表現上,我也都希望能向它們致敬,給人可愛幽默的感覺。

At beginning, we created the crowd in a non-human geometric way. It did not work especially that we need to make them a larger circle by touching each other, the movement appeared to be like a rosary. We ended up adding human elements on them. We considered to use the traditional “four occupations” to categories the crowd, but the design was too complicate and serious. Thus, we simplified them to regular people, with possible figure, age and accessories. In fact, I am a fan of the Korean brand “Sticky Monster Lab”. The monsters’ dorky face and cute behavior are its selling point. I wanted to homage the brand through the modeling and material design on this video, conveying an adorable and humorous feeling.
Clien:台北市文化局、 台灣創意設計中心TDC
Creative Director:羅申駿JL
Main Visual Consultant:王志弘 wangzhihong.com
Executive Producer:巫安琪 Angela Moo
Senior Producer:蔡佳穎 Tsai Chiaying
Project Manager:林志翰 Ryan Lin
Art Director: 魏良恩 Lance Wei
Lead Designer:洪湘茹Hsiang Ju Hung
Graphics Designer:林旂鋒 Jarvis Lim / 方智弘 Ivan Fang
Motion Designer:劉熙真 Hsi-Jen Liu / Peter Kienetz / 許峻良 Jim Chun-Liang Hsu / 張淳堯 Daniel Chang
Music / Rockid Lee MUSDM.com
Back to Top