我們在紅衣小女孩電影片頭設計的概念取材撕裂的紅布,透過層層剪影勾勒人類內心不同的渴望,微觀無論是對親情的召喚、對財富、家庭的渴望。當心念過於強烈便植下心魔果實,纏繞變形、腐爛的織線象徵慾念不斷蔓延成幽暗森林牽絆自我,一窺紅衣小女孩的黑暗世界。

We extends the film’s theme by using the red cloth as the main design element for the film title sequence. The tattered and torn red cloth reveals through the cutouts, the internal struggles of our human desires; familial love, wealth, starting a family. When the desires become too strong, it will starts to warp and change shape, slowly turning into a dark forest where the self will dwell, entering into the world of the tag-along.

有很多方式能夠表現恐怖片,像是用報章雜誌或是錄像畫面來營造氣氛,但因為這是第一集,想要馬上讓觀眾意識到這是紅衣小女孩,最直接的就是運用「紅色」衣服。撕裂紅布上的圖騰和圖案就是電影裡面的元素,包括角色關係、對金錢與親情的渴望、角色的緣由​,能夠很直接的引導觀眾進入電影,並揭露故事主題──執念與心魔。紅色在影片中是非常重要的表現元素,光是亮紅、暗紅、淡紅就有不同的情緒表達。我選擇看起來較灰暗的暗沉紅色搭配腐爛的質地,利用布料撕裂、捲曲、飄逸等特性製作片頭動畫。我向劇組借紅衣小女孩身上穿的那套戲服來做材質研究,最耗時的就是不斷模擬和測試以呈現紅布被亂抓、毀壞的模樣。

There are many ways to imply “this is a horror movie.” For example, paper clips and old video tapes are commonly used to create the atmosphere. Since this is the first episode, I want the audience identifies the topic regarding girl in red at a glance. The direct method is using the red cloth. The symbol and pattern on the broken red thread contain the major elements, such as the relationship between characters, desires and origin of the girl, which lead audience into the core of the film: obsession and demon in one’s mind. Red is an important element in the film. Red in bright, dark or light shows various emotion. I chose to use grey-dark red with rotten material, and the broken, curling and flying feature of threads to make the opening. I borrowed the red costume that the girl wore in film making to study the fabric. The most time-consuming part of making is simulation and test to present the shape of clawed and destroyed threads.
Client:瀚草影視文化事業股份有限公司 Greener Grass Production
Director : 程偉豪 Wei-hao Cheng
Main Title Design and Animation:JL DESIGN
Creative Director:羅申駿JL
Executive Producer:巫安琪  Angela Moo
Senior Producer:蔡佳穎 Chia Ying Tsai
Project Manager:高子琪 Astrid Kao
Art Director:魏良恩 Lance Wei
Designer:劉熙真 Hsi-jen Liu
Motion Graphics Designer:劉熙真 Hsi-jen Liu / 許峻良Jim Hsu
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