最深的恐懼,從未離開。
The deepest fear is always with us.

台灣流傳18年之久的恐怖傳說,準備好揭開她的身世之謎
The truth of Taiwanese horror story haunted over 18 years is about to reveal. Gate of underworld is opened. Let’s trace the origin of the horror.
前導海報的設計上,因電影仍未完全定型,乘載的任務也與「正式海報」不同,因此發揮的創意空間較大。完成的前導海報中其實隱藏了3個女主角的臉,分別為左右兩個陰影側臉,以及正中央的笑臉。五雷符咒紅布上爬滿蛆,增添了詭譎不安的氣氛。劇中還有代表正義的角色「虎爺」,透過虎爪在紅布留下的洞痕,以及小女孩的腳對著觀眾走來的對比,傳達出正邪衝突與對立的氣氛。

The teaser poster can be very creative because the movie is still on the making process and its purpose is different from official movie poster. The faces of main female characters are hidden in the teaser poster, side faces in two side and a smile face in the middle. Maggots crawl on Five Thunder Spell made in red threads, creating the disturbing air. A character representing justice named Master Tiger left marks on the red thread, whereas the girl’s feet approach to the audience, creating the dualistic atmosphere.
執念,招惹邪魔纏身。執念,逼人直視恐懼。執念,讓人走火入魔。
Obsession brings demon, forces you look into your fear and leads monomania. 

人物海報​一開始圍繞著 「神」、「魔」、「人」三種​元素來​設計,不同類型各有不同的色調。紅色代表「魔界」,綠色​與藍色代表「人間」,整個設計過程中其實有第四款​代表「神界」的黃色海報,但最後團隊討論先以人和魔的概念搭配呈現​為主,聚焦三位女性主角​。

Character poster surrounds three elements “God”, “Evil” and “Human”, that corresponds to different colors, Yellow, Red, Green/Blue, respectively. In fact, I designed four different posters including the Yellow one. However, the team decided to focus on three main female characters and the conflict between human and evil in first promotion.
回到恐懼起點,揭開身世之謎。
Let’s return and reveal the truth.

正式海報有發行與宣傳的需求,因此必須能直接表達主題,很​直接​的讓觀眾一眼就知道這是紅衣小女孩系列。海報中傳達了許多故事的細節,像是斷軌的雲霄飛車、卡里多樂園​,隱約透露紅衣小女孩和這些場景的關係,小女孩身後飛舞的鬼臉天蛾也隱約透露她的身世。

Official movie poster is deeply related to distribution and promotion so the poster must express the core of the story, to let audience recognize the film immediately. The poster reveals many details of the story. The broken roller coaster and Kalido Theme Park indicate the background and the death's head hawkmoths flying around the girl imply her origin.
Client:威視股份有限公司 Vievision Pictures
Strategy:陳信吉 Shin-Chi Chen
Poster Designer:劉熙真 Hsi-Jen Liu
Photography:劉人豪 Fredrick Liu 
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